New Study Examines Perceptions of Leather in France

According to industry platform Leatherbiz, the results are due to be presented on 7 September 2026 at the Sustainable Leather Forum in Paris.

The study reportedly examines consumers’ attitudes towards leather as well as the importance of sustainability, durability and transparency in purchasing decisions. Details on the methodology and results have not yet been published.

An earlier study by Alliance France Cuir from 2023 already showed generally high acceptance of the material: 82 % of respondents said they buy leather products. Around 40 % named leather as one of their preferred materials. In addition, 79 % regarded leather as a material with a long lifespan, while 90 % associated it with high durability.

The new study could therefore provide indications of whether and how French consumers’ attitudes towards leather have changed in recent years.